Amazon Account Reinstatement: Appealing Drop Shipping Policy Violations

An Amazon account suspension due to drop shipping policy violations is a serious matter that requires a comprehensive and meticulously crafted Plan of Action (POA). This article provides a detailed guide for experienced Amazon sellers to effectively appeal such suspensions and regain selling privileges.

Understanding the Violation: Root Cause Analysis

Before crafting your appeal, thoroughly investigate the specific Performance Notification received in Seller Central. Identify the ASINs flagged and the exact nature of the alleged violation. Amazon's Drop Shipping Policy prohibits purchasing products from a retailer and having that retailer ship directly to Amazon customers. Violations often stem from:

• Using unauthorized drop shippers: Engaging suppliers who do not adhere to Amazon's requirements for labeling, packaging, and invoice accuracy.
• Failing to be the seller of record: Not being clearly identified as the seller on all packing slips, invoices, and external packaging.
• Inadequate quality control: Products arriving damaged, incorrect, or not as described, leading to negative customer feedback and claims under the Amazon A-to-z Guarantee.
• Inaccurate or misleading product information: Discrepancies between the product listing and the actual item shipped, violating Amazon's Product Authenticity Policy.
• Violation of Amazon Seller Code of Conduct: Specifically, sections pertaining to fair business practices and accurately representing your business operations.

Corrective Actions: Addressing Immediate Concerns

This section details the steps you've taken to immediately resolve the identified issues:

1. Inventory Review: Conducted a comprehensive audit of all inventory listed on Amazon, identifying ASINs potentially involved in drop shipping policy violations.
2. Supplier Communication: Immediately contacted all suppliers to cease any practices that violate Amazon's Drop Shipping Policy. Specifically, instructed them to:
   • Include your business name and logo on all packaging.
   • Provide invoices that clearly identify you as the seller.
   • Ensure accurate labeling and adherence to Amazon's packaging guidelines.
3. Order Cancellation: Cancelled any pending orders potentially linked to the identified drop shipping violations to prevent further customer dissatisfaction.
4. Customer Communication: Proactively contacted affected customers to apologize for any inconvenience caused and offered refunds or replacements as appropriate.
5. ASIN Removal/Modification: Removed or modified product listings that were contributing to the violations, ensuring compliance with Amazon's policies.

Preventive Measures: Ensuring Future Compliance

This section outlines the proactive steps you'll implement to prevent future violations:

1. Supplier Vetting Process: Established a rigorous vetting process for all new suppliers, including:
   • Thoroughly reviewing their business practices and ensuring compliance with Amazon's Drop Shipping Policy.
   • Requiring suppliers to provide samples and documentation to verify product quality and authenticity.
   • Conducting regular audits of existing suppliers to ensure ongoing compliance.
2. Enhanced Quality Control Procedures: Implemented stricter quality control measures, including:
   • Inspecting all products before shipment to ensure they meet Amazon's standards.
   • Using reliable shipping methods and packaging materials to minimize damage during transit.
   • Implementing a system for tracking customer feedback and addressing any issues promptly.
3. Staff Training: Provided comprehensive training to all relevant staff on Amazon's Drop Shipping Policy, Product Authenticity Policy, and other applicable guidelines.
4. Invoice Verification: Implemented a strict invoice verification process to ensure all invoices accurately reflect your business as the seller of record.
5. Software Implementation: Integrated inventory management software to more efficiently control and monitor product stock and order fulfillment processes, ensuring better oversight and preventing unauthorized drop shipping.
6. Regular Policy Review: Committing to regularly reviewing Amazon's policies and guidelines to stay informed of any changes and ensure ongoing compliance.

Evidence: Supporting Your Appeal

Provide supporting documentation to strengthen your appeal:

• Supplier Agreements: Copies of agreements with suppliers outlining their obligations to comply with Amazon's Drop Shipping Policy.
• Invoices: Sample invoices showing your business as the seller of record.
• Packaging Photos: Images of product packaging that includes your business name and logo.
• Quality Control Records: Documentation demonstrating your quality control processes.
• Training Materials: Evidence of staff training on Amazon's policies.

Best Practices for Appealing

• Be concise and specific: Avoid generic statements and focus on the specific violations identified in the Performance Notification.
• Take responsibility: Acknowledge the mistakes that led to the suspension and demonstrate a genuine commitment to improvement.
• Be professional and respectful: Maintain a professional tone throughout your appeal, even if you disagree with Amazon's assessment.
• Submit a well-written and error-free appeal: Proofread your appeal carefully before submitting it.
• Follow up if necessary: If you don't receive a response within a reasonable timeframe, politely follow up with Amazon.

By meticulously addressing each aspect of the violation and demonstrating a clear commitment to compliance, you can significantly increase your chances of a successful appeal and reinstatement of your Amazon account.

Submitting a compelling Plan of Action is critical when dealing with an amazon account suspension appeal due to drop shipping policy violations.